Itasha, not meaning a Italian car, it’s a kind of Otaku Culture at Kitamae Sapporo Manga Anime Festival 2014
Itasha(痛車) is composed by two words. 'Ita'(痛) means hurt or painful and 'Sha'(車) means car. Then, Itasha refers to a car that looks like painful or terrible to see. Also it is too absurd to drive.